What if | 2012 | video | objects | interactive application | project by Jakub Wróblewski | dop Jakub Wróblewski | edit Jasmina Wójcik & Jakub Wróblewski | sound design Lech Rudzki | first branding iron case Jacek Wójcik | second branding iron case Bogdan Mochnaczewski | sign design Mateusz Machalski | programming piotr Barszczewski | production Jakub Wróblewski | The interactive project, the main component of which is a nine-minute film, is built on the basis of the structure of Dante Alighieri's divine comedy. The form of the script is based on graphic structures built on the basis of the book (inferno, purgatory and paradise). The realization takes the form of an interactive application available for Mac OS devices (iphone, ipad).

The components of the project were a series of objects based on the construction of the WHAT IF sign
signet design: Mateusz Machalski

What if is built of extreme situations which determine the ultimate fate and character of the whole What if. I deal with hypothetical  situations in a non-scientific manner. I treat them in an artistic way, giving them a specific visual character. What if is a set of images arranged in time. It has the form of  a film, an audiovisual work, built  of scenes, each consisting of one or more shots. The narrative is built of sets of images. The resulting sequences create the dramatic line. My images can be read as a sequence of consecutive events.  Each situation is a forecast of the future ones. My narrative is quite  fragmentary.

What if is a metamorphosis, escalation of conflict, duration, finality and irreversibility, “a condition in which external forces influencing the arrangement of bodies do not cause mutual pressures of the system’s parts, and internal gravitational interactions are negligible”. It is also “l’instant décisif”, the secret of maetamorphosis, the occult, (Latin: to hide, keep secret; occultus – hidden, secret, clandestine), a celebration of silence, and exclusion of perception.

“What if” is fire as destructive yet inspiring force.